Enel X

Understanding future’s curves

Wholesale energy is purchased on the futures market, and futures curves help you visualize that market. It can, however, be a tricky subject to get your head around. And that’s where these short animations come in to play.

We took the bold graphic look of the Enel X brand and used it to provide a clear and simple introduction to Future’s Curves. An animation that helps them talk to customers about this technique, providing enough of an introduction to this topic so they can integrate it into their energy buying process.

Credits

Director
Michael Lomas

Art Direction & Design
Malisa Perona

Producer
Claire Hicks

3D Artists
Michael Lomas
Luke Richardson

2D Artists
Malisa Perona
Dom Iaria

Sound Design
White Owl Sound