There are many obstacles to navigate when buying a home, and WA Housing Centre needed to communicate that they are here to help you on your journey. This spot in the series was to be based around ‘winning the homeownership game’ and overcoming roadblocks.
The style we designed previously lent itself perfectly to the platform game environment. Our hero couple are dreaming of their home before it floats off to the top of the mountain. As they track it down they hit their obstacles, each one tackled with a little help from WAHC.
The piece made it’s way to the TV and social networks, and the assets provided digital and print imagery across the campaign.
Agency
Braincells
Director
Michael Lomas
Art Direction
Malisa Perona
Producer
Claire Hicks
Design
Malisa Perona
2D Artists
Malisa Perona
Dom Iaria
Kane Rowlingson
Sound Design
White Owl Sound
© 2021 GRAMM | All Rights Reserved