Roadblock

Winning the home ownership game!

There are many obstacles to navigate when buying a home, and WA Housing Centre needed to communicate that they are here to help you on your journey. This spot in the series was to be based around ‘winning the homeownership game’ and overcoming roadblocks.

The style we designed previously lent itself perfectly to the platform game environment. Our hero couple are dreaming of their home before it floats off to the top of the mountain. As they track it down they hit their obstacles, each one tackled with a little help from WAHC.

The piece made it’s way to the TV and social networks, and the assets provided digital and print imagery across the campaign.

Credits

Agency
Braincells

Director
Michael Lomas

Art Direction
Malisa Perona

Producer
Claire Hicks

Design
Malisa Perona

2D Artists
Malisa Perona
Dom Iaria
Kane Rowlingson

Sound Design
White Owl Sound