Optus & Bolt

It's really cool and nice.

Creating something for social media featuring an influencer usually means it’s going to be seen a lot.  When that person is Usain Bolt, that becomes a next level number of eyeballs.

After being handed the track, a heap of random footage and the Optus branding guide we went to work crafting visuals that connected reggae, Bolt, summer, and Optus.  Everything coming together in a blast of color and energy to complement the musical beats and fluid dance moves.

The piece was a hit and resulted in Optus extending its use with 15 and 30 second cutdowns for their TV channels, and a second social release on New Year’s Eve.

Optus_Bolt_Music_GRAMM_Cool_SQ
Car-zoom
Third_Image_02Bolt
Square_Image_02Bolt
Bongos
Pattern
Bolt_SQ_02
Bolt_SQ_01
Bolt_SQ_03
Fruit-drop-2
Car-bounce
Fruit-drop

Credits

Client
Optus

Agency
Emotive

Director
Michael Lomas

Art Direction & Design
Malisa Perona

Producer
Michael Lomas

 

Artists
Malisa Perona
Michael Lomas

Editor
Michael Lomas

Music
Mashd n Kutcher

© 2021 GRAMM | All Rights Reserved

© 2021 GRAMM | All Rights Reserved