WA Housing Centre

If you can make rent, you can make the move!

WA Housing Centre was looking for something a little different in this latest ad campaign. They needed to reach a younger demographic with content that could work on TV, online and during streaming pre-rolls.

The playful animation leans into the idea of buying a house being easy and is complemented by a groovy bassline. These vector illustrated pieces use bold, eye-catching messaging to grab people’s attention and are now the first in a series as we are commissioned to expand on this campaign.

Credits

Agency
Braincells

Director
Michael Lomas

Art Direction
Malisa Perona

Producer
Claire Hicks

Design
Malisa Perona
Dom Iaria

2D Animation
Malisa Perona
Dom Iaria

Sound Design
White Owl Sound